Every home owner wants to sell as high and as quickly as possible. To accomplish that goal, the first critical factor is working with a Realtor® who is fully committed to the industry and who specializes in selling homes. The selling side of the business is both an art and a science. The science is having extensive local market knowledge, a smart marketing plan and enough channels of distribution to maximize exposure of your home to potential buyers.
The Art truly separates the exceptional Realtor® from the herd. Using proper staging and positioning, identifying your home’s unique selling features and targeting psychological trigger points create the urgency in the buyer’s mind that is needed to sell for the maximum price. We have developed this talent. It is the reason so many people choose us to list their home!
- Prepare to sell your house
Home selling has become more complex than it used to be. New seller disclosure statements, longer and more mysterious form agreements, and a range of environmental concerns have all emerged in the past decade.
- Find a Realtor®
In the maze of forms, financing, inspections, marketing, pricing, and negotiating, it makes sense to work with professionals who know the community and much more. These professionals are the local Realtors® who serve your area.
- Set the list price of your home
Several factors, including market conditions and interest rates, will determine how much you can get for your home. In other words, home selling is part art, part science, part marketing, and part negotiation.
- Market your house for maximum exposure
Your Realtor® should share a marketing plan with you, but the more you know about the process of selling your home the easier it is to support your Realtor’s® efforts.
- Negotiate a real estate offer
Perhaps the most complex moment in the sales process comes when you receive an offer for your home. Whether you have one offer or several to consider, we will help you navigate the negotiation.
- The art of settling
When you have a signed contract with the buyer for your home, you may feel as if you can breathe a sigh of relief. But before you can completely relax, you need to get to the settlement table.
- Plan your move
Some of the activities required to sell your home can assist with the moving process. For example, by cleaning out closets and removing clutter, you will have less to do once the home is under contract.