Questions to Ask Potential Listing Agents
- What is the difference between marketing a home and advertising a home? What is your plan to market this specific home?
- Please explain to me the key elements of your strategy that impacts the sales price and the time it takes to sell my home.
- Can you tell me what internet buyers overwhelmingly say is the main reason they choose an agent when buying a home discovered online? How does your business manage this fact?
- What is your detailed marketing budget for my home? How much money do you plan to risk on my behalf to market my home and earn your commission?
- Can you describe your strategy to target and attract qualified buyers who want to pay top dollar for my home? How will you eliminate unqualified buyers?
- What is your negotiation strategy to maximize my selling price? How do you negotiate from a position of strength, not weakness?